MALAWI: Telecom Giants Airtel And TNM Engage In Fierce Social Media Battle

By Smile Hamilton, Malawi 

An intense battle of wits has erupted on social media between Airtel Malawi and Telekom Networks Malawi (TNM), with each side unleashing a barrage of cleverly crafted artworks aimed at outdoing the other.

The poster war began when TNM seized the opportunity to poke fun at Airtel Malawi’s recent network instability, which was caused by a fibre cut in Mozambique and electricity outages in Zambia.

TNM’s marketing team created a provocative artwork that read” “When red stops you, green keeps you going,” clearly referencing Airtel Malawi’s red branding and TNM’s green color scheme.

However, Airtel Malawi’s creative marketers were quick to retaliate, firing back with an artwork that declared,: “When green fades, red leads the way.”

The poster was a clear assertion of Airtel Malawi’s position as a leader in the telecommunications industry, boasting of its high-speed network.

The poster war has left customers entertained and impressed by the creativity and quick thinking of both companies’ marketing teams.

Social media platforms have been abuzz with comments and reactions, with some customers declaring their loyalty to one side or the other, while others have simply enjoyed the exchange.

As the battle for supremacy continues, one thing is clear: the real winners are the customers, who get to enjoy the fruits of the competition between these two telecommunications giants.

The competition is expected to drive innovation and improvement in services, ultimately benefiting the customers.